Client
K-CAFE
Year
08/2024
Project Deliverables
Logo, Logo Variations, Brand Guideline Document, T-Shirt Design, Business Cards, Packaging Design, Billboard Advertising
K-Cafe: A Bold Fusion of Korean Flavors and New York Energy in Every Cup
Project Scope: Branding Identity Full Concept
K-Cafe is a passion project that beautifully blends the vibrant flavors of Korean culture with the bold, dynamic energy of New York style. This design project brings together the best of both worlds, creating an inviting space where coffee meets modern vibes.
K-Cafe Brand Idenitity Overview
The concept is built around a unique fusion of Korean influences—such as traditional ingredients and aesthetic elements—with the fast-paced, cutting-edge vibe of New York, offering a one-of-a-kind café experience. It’s a celebration of both culture and flavor, designed to captivate and inspire those looking for a fresh, exciting twist on their coffee routine.
Color Palette
The color scheme for K-Cafe blends Korean culture with New York style. White provides a clean, modern feel, promoting openness and warmth. Black adds sophistication and a bold contrast, reflecting New York's energy. The light purple brings in creativity and vibrancy, representing Korea's diverse flavors. These colors create a modern, welcoming space that embodies K-Cafe as a lively yet elegant spot for coffee and culture.
K-Cafe Brand Guideline Document
Creating a brand guideline for K-Cafe was a thoughtful process aimed at reflecting the café’s unique fusion of Korean heritage and New York’s fast-paced, modern energy. The guidelines focus on creating a cohesive identity that celebrates both cultures through design, color, and typography. Elements like bold, contemporary fonts paired with subtle, traditional Korean design cues help convey the blend of the old and new that defines the café’s concept. The brand guidelines also emphasize visual consistency across all touchpoints, ensuring that the K-Cafe experience is seamlessly represented, from signage and packaging to digital media and in-store design.
