Client
Tagged Thrills Skate Co.
Year
04/20/2024
Project Deliverables
Branding Identity. Brand Guidelines, Packaging Design, Advertising, Business Cards
TaGGED THRILLS SKATE CO.
Project Scope: Branding Identity
Tagged Thrills Skate Co. is a bold and dynamic skateboard brand that embodies the vibrant spirit of youth and street culture. Specializing in custom, graffiti-inspired skateboards, Tagged Thrills brings fresh, creative energy to the skating world, allowing riders to express themselves through uniquely designed boards. Whether you're carving through the streets or pulling off tricks at the park, the skateboards reflect the culture, creativity, and excitement of the modern youth skater.
The Brand Mission
As an integral part of their dynamic brand mission, I meticulously developed a complete and cohesive identity, which encompassed a custom logo along with comprehensive brand guidelines. This strategic approach was essential to ensure that every Tagged Thrills skateboard not only stands out in the competitive market but also radiates authenticity in style.
Logo Development
I wanted to capture the essence of Tagged Thrills Skate Co. by blending graffiti expression with skateboarding, reflecting the company's spirit and its connection to youth culture. To do this, I designed a symbol in graffiti style that represents the "T" in both Tagged and Thrills. I chose a graffiti technique called wild style and sketched out a bold "T." To further emphasize the skateboarding vibe, I incorporated elements like a skateboard and a throw-up, common forms in graffiti. Together, these symbols formed the final logo.
Signage
A mock-up of the signage was also created to showcase just how the logo would look in a real-world setting, adding an extra layer of authenticity to the design. The logo itself stands out remarkably from its competitors, offering a unique and fresh perspective on the vibrant skateboard market, particularly appealing to the youth demographic.
Advertising Illustration
The company's advertising goes beyond photography, incorporating illustration to highlight the artistic elements of graffiti and skateboarding. This approach empowers youth while creating an attractive and engaging appeal, encouraging them to connect with the brand.
Brand Guidelines For Tagged Thrills Skate Co.
