Project Scope: Brand Guidelines, Style Guides, Approval Guide Booklet and Marketing Deliverables

I work with Lupine Studios as a graphic designer, contributing to client projects spanning branding, signage, and marketing design. My work involves research, concept development, and production, with a focus on building adaptable visual systems that function across multiple formats and physical environments. I collaborate closely with the Lupine team to translate client ideas into clear, considered design solutions.

Outcomes:

The developed brand system brought a greater sense of cohesion and organization to Lupine Studios’ visual identity, aligning all materials under a unified and intentional framework. By shifting away from a more abstract, “yoga-inspired” aesthetic, the brand now communicates a clearer, more scientific and research-driven presence that better reflects its core mission and values.This refined direction strengthens credibility and positions the studio as knowledgeable and methodical, while still maintaining a sense of creativity and approachability.