Project Scope: Fraktur Needle Tattoo Studio

The goal of this project was to craft a distinct and memorable visual identity for Fraktur Needle Tattoo Studio. The studio requested a custom-designed wordmark logo, accompanied by a complementary submark variation. A key focus of the design was to emphasize the needle element, aligning with their specialization in precision tattooing specifically, lettering in the traditional Fraktur (blackletter) style. The final branding needed to reflect the studio’s artistic craftsmanship and niche expertise, combining the historical weight of blackletter typography with a modern, needle-focused edge.